Six days a week, at approximately 7:40 a.m., the pre-school flood occurs in Yugorsk. Vigorous streams rush next to sleepy rivers, mix with them and flow into city schools. It seems as if the flow is multi-colored and heterogeneous, but if you look closely, a repeating sky-blue and white pattern emerges. Bright backpacks with the inscription “Gazprom for children” are given to those who are sailing for the first time in first grade.
30 thousand portfolios
The owners of the earliest version of such a student bag are returning from sailing this year, that is, graduating from school: the trade union organization Gazprom Transgaz Yugorsk organized the charity event “Briefcase for a First-Grader” 10 years ago. It is being implemented within the framework of the Gazprom for Children program, which started in 2007. Since then, every first-grader in the region where the gas transportation company operates receives a branded backpack with useful items in it. In total, during this time, more than 30 thousand briefcases were “unlearned” along with the kids.
“At first everything was conceived as one-time assistance to children from a boarding school in Sverdlovsk region who needed to be collected for school. But it turned out that there are several such boarding schools. We decided: we need to help our workers at the track gather the first-graders. And then they decided that every first-grader in the region where the Society operates would receive a branded backpack. So a small one-time action grew into a large charity project,” recalls the deputy chairman of the trade union organization “Gazprom Transgaz Yugorsk Trade Union” Gottlieb Miller. This blue and white backpack unites guys with different dreams, interests, and aspirations. It has become a sign of belonging to a special community - those who are just beginning their path of knowledge.
“I want to become a telephone operator”
Yugorchanka Ulyana Sozonova Father Zhenya leads the student stream. Pensive blonde in a pink jacket right hand She holds her father’s hand tightly, with a blue change bag clutched in her left. “This is one of the most useful gifts that were in the backpack,” explains Evgeniy. “And what I liked most was “The ABC of a Gas Worker,” says Ulyana. - I read it with my dad. It tells you what professions there are with different letters. True, I didn’t remember very much. For example, about the telephone operator. If there is any message, he immediately conveys it to everyone…. Who do I want to become? A telephone operator, of course.” “You wanted to be a ballerina,” dad laughs. “This happened before, but now I will definitely become a telephone operator.” The colorful “ABC of a Gas Worker” talks about 33 professions that are in demand at Gazprom Transgaz Yugorsk. The book was first published two years ago, and since then it has been one of the items filling the branded school bag.
Dad Zhenya holds the entrance door to the gymnasium - Ulyana and two other first-graders with sky-blue backpacks immediately dive into the opening. On the front edge of each briefcase there is a drawing of a joyful girl with a large pencil in her hands. On the backpacks of the boys who are talking loudly in the school hall is a cheerful guy. This year, for the first time, the union developed a different design for female and male students. Some bags contain pink, others are blue. Notebooks, bags, and pencil cases are also different: girls smile on them, and boys smile on them for boys.
Good help
“It’s very expensive to send a first-grader to school. Therefore the portfolio is good help, says Evgeniy. - And the backpack itself is good, with reflective elements. I like this best. And inside there are really necessary things.” Blue backpacks of the 1st grade of the city gymnasium are lined up in pairs in the hall in order to rise in a line to the office: the bell will soon ring. Ulyana stands in the first row. And, after thinking, he complements dad’s thought about the contents of the briefcase: “It’s good that there is an apron for work! Otherwise, my mother already wanted to buy all this.” Today the future telephone operator will not be making anything, but the schedule includes mathematics, where the donated cash register and counting sticks will come in handy.
“What could be the most memorable thing for a little person when he goes to first grade? This is a satchel, briefcase or backpack. He is the one who will remain in memory. We started working on the backpack six months before September 1st. The design was developed in our company, with our specialists. The content was thought out by everyone together: they attracted mothers, fathers whose children would go to first grade, parents whose children had completed it. Sewed in Moscow. We tried to make the portfolio interesting and of really high quality,” says Alexey Mikholap, Chairman of the Primary Trade Union Organization "Gazprom Transgaz Yugorsk Trade Union"
Ksenia Bugrova
Briefly about the conditions and registration ✓
Gas station "Gazprom": promotion 2017 on www.gpn-promo.ru
Deadlines for registration and participation on www.gpn-promo.ru
- The general period of the Promotion is from April 17, 2017 to July 15, 2017.
- The deadline for purchasing fuel under the promotion and registering applications for participation on the website www.gpn-promo.ru is from April 17, 2017 to May 28, 2017 (inclusive).
- Summing up the results of the promotion (determining the winners) – from May 29 to June 04, 2017 (inclusive)
- The deadline for issuing prizes is from June 10, 2017 to July 15, 2017, for the Main Prizes – June 16, 2017.
Organizer of the event:
Limited Liability Company "BV Communication Partners Group"
Name of the new promotion from AZS Gazprom:
"Race with your own eyes!"
Participating in the action:
Prizes from AZS Gazprom 2017
| Branded jacket | Branded backpack | Branded thermal mug | Branded charger, |
| 750 pcs. | 750 pcs. | 1500 pcs. | 1500 pcs. |
The main prize is a “Trip Certificate”, which includes: an entry ticket for two to the 24 Hours of Le Mans race of the 2017 FIA WEC, which will take place on 17-18 June 2017 in Le Mans (France), fare for two (plane/train) from cities - regional centers to Moscow and back, fare (airplane) for two Moscow - Paris - Moscow, transfer from the airport Paris to the place of residence, visa support, including visa application and payment of expenses for its registration, payment for accommodation for two at the Organizer's choice in France from 06/16/2017 to 06/19/2017 (4 days, 3 nights).
To participate in the “Gazprom Gas Station” campaign 2017
Purchase at the Gazpromneft gas stations specified in clause 3 of these Rules, G-95 or G-98 fuel from 30 liters at each refueling using the new “On Our Way” loyalty card (issued after 01/01/2016) or a co-branding card "Gazprombank-Gazpromneft" in the period from 00:00 on April 17, 2017 to 23:59 on May 28, 2017.
Collect for the entire promotion period specified in clause 2.2 of these Rules, greatest number G-95 and/or G-98 fuels.
Official website and mechanics:
Registration on www.gpn-promo.ru
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The Gazprom Mountain Tourist Center is a resort located opposite the famous Rosa Khutor GLC in the village. Krasnaya Polyana, Sochi. This is where we headed after Arkhyz to conduct tests. alpine skiing HEAD.
The resort operates during the high winter season as ski center world-class, so there are always a lot of people in good weather and holidays. The tests took place at the highest point of Gazprom - the Pikhtovy shelter - located at an altitude of 1660 meters above sea level.
For everyone who wanted to test skis, the resort’s super rolling slopes were in direct access: G and F. During the promotion, HEAD alpine skis for the 2016-2017 seasons were given out free of charge for testing, as well as NEW SKIS for the upcoming 2017-2018 season.
From the first minute of the tests, there was no end to those interested, the phones were ringing off the hook with requests for reservations of already sensational new products such as i.SPEED PRO (with the WCR - “piston” platform), SL RD and GS RD, women’s EPIC Joy and, which are gaining high momentum freeride series KORE. I must say that there were many who wanted to test the i.SUPERSHAPE collection and feel the difference with last year’s models (many had last year’s models on their feet) - there was no end to the day.
In general, events developed exactly the same as in Arkhyz: the tests aroused great interest among skiers of different skill levels, and there was an exorbitant number of people willing to take part. The weather, nature, well-prepared trails, fun and abundant freeride snow did their job: the tests went well with a full house. We, in turn, were glad to see famous riders and racers who gladly took part in our tests.
Depending on the weather, the demand for test models often changed: in the morning they showed the greatest interest in sports and track models, in the afternoon they preferred the universal INSTINCT and MONSTER series. And when the snow cleared up (it happened), the new freeride series KORE was beyond competition, which was liked by all the freeriders who took part and shared their pleasant impressions. They especially noted that the KORE series rides equally well both on powder and on prepared trails, the skis are easy to control and have low weight and good vibration damping.
During the seven days of testing, there was no end to those interested; during this time, many people passed through our test tent, who learned a lot of new things for themselves and were convinced of high quality and innovations of the new collection. We would like to express our gratitude to the Gazprom Mountain Tourist Center and Ski Club LLC for their assistance in conducting tests of HEAD alpine skis.
